Tip: Use competitions to their full potential. Here’s a simple graphic that shows the live standings during the competition.
Key Metrics:
Story:
In February, Vålerenga launched a competition among their partners, encouraging them to track and measure the value of deals within the network.
They announced that the partner who registered the most deals would win 2 VIP tickets. The competition would run until the start of the season, with the winner being announced at the partners' kick-off event.
By turning it into a bigger event, they sparked the partners' competitive instincts, successfully activating the network even outside of the season.